"The party that never ends"

MAMMA MIA, an iconic hit, an international stage musical success and one of the most watched musical films of all time. Björn’s purpose with the experiment was to give the ABBA fans yet another possibility to keep the party alive. Realizing that the fans was not only the reason for the initiative, but would also become a big part of the experience, an organizing thought became the concept - making sure to involve the fans from start, making their excitement and anticipation the overall narrative. In January 2016 "MAMMA MIA! THE PARTY" debuted in Stockholm, making fans stepping right into a MAMMA MIA!-world. In the fall of 2019 MAMMA MIA! THE PARTY opened its second venue in London at 02 Arena. More to come.

"The party that never ends"

MAMMA MIA, an iconic hit, an international stage musical success and one of the most watched musical films of all time. Björn’s purpose with the experiment was to give the ABBA fans yet another possibility to keep the party alive. Realizing that the fans was not only the reason for the initiative, but would also become a big part of the experience, an organizing thought became the concept - making sure to involve the fans from start, making their excitement and anticipation the overall narrative. In January 2016 "MAMMA MIA! THE PARTY" debuted in Stockholm, making fans stepping right into a MAMMA MIA!-world. In the fall of 2019 MAMMA MIA! THE PARTY opened its second venue in London at 02 Arena. More to come.

"The party that never ends"

MAMMA MIA, an iconic hit, an international stage musical success and one of the most watched musical films of all time. Björn’s purpose with the experiment was to give the ABBA fans yet another possibility to keep the party alive. Realizing that the fans was not only the reason for the initiative, but would also become a big part of the experience, an organizing thought became the concept - making sure to involve the fans from start, making their excitement and anticipation the overall narrative. In January 2016 "MAMMA MIA! THE PARTY" debuted in Stockholm, making fans stepping right into a MAMMA MIA!-world. In the fall of 2019 MAMMA MIA! THE PARTY opened its second venue in London at 02 Arena. More to come.

"The party that never ends"

MAMMA MIA, an iconic hit, an international stage musical success and one of the most watched musical films of all time. Björn’s purpose with the experiment was to give the ABBA fans yet another possibility to keep the party alive. Realizing that the fans was not only the reason for the initiative, but would also become a big part of the experience, an organizing thought became the concept - making sure to involve the fans from start, making their excitement and anticipation the overall narrative. In January 2016 "MAMMA MIA! THE PARTY" debuted in Stockholm, making fans stepping right into a MAMMA MIA!-world. In the fall of 2019 MAMMA MIA! THE PARTY opened its second venue in London at 02 Arena. More to come.

"The party that never ends"

MAMMA MIA, an iconic hit, an international stage musical success and one of the most watched musical films of all time. Björn’s purpose with the experiment was to give the ABBA fans yet another possibility to keep the party alive. Realizing that the fans was not only the reason for the initiative, but would also become a big part of the experience, an organizing thought became the concept - making sure to involve the fans from start, making their excitement and anticipation the overall narrative. In January 2016 "MAMMA MIA! THE PARTY" debuted in Stockholm, making fans stepping right into a MAMMA MIA!-world. In the fall of 2019 MAMMA MIA! THE PARTY opened its second venue in London at 02 Arena. More to come.